Readskills

Digital Marketing – SEO

SEO, SMM and Digital Marketing TRAINING

Introduction :

Web Digital Marketing including search engine optimization (SEO), search engine marketing (SEM), content writing and marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks and games, and any other form of digital media. We follow below Methods for our expert level of SEO Process : Getting Indexed, Preventing Crawling and Increasing Prominence, White Hat Method and Black Hats Method. The basic Metrics of our SEO Services : Keyword research and analysis, Website saturation and popularity, Back end tools, including Web analytic tools and HTML valuators, Whois tools reveal the owners of various websites and Search Engine Optimization Mobile-Friendly Website Checker

Course Syllabus :

Chapter 1: Introduction to Search Engines, What is SEO?, Basics of Search Engines, Search Crawlers or Search Spiders or Search Bots., How Search Engines Work., What is on page SEO & off page SEO?, Ethical (White hat) & Unethical (Black Hat / Grey Hat) SEO., Important factors of SEO., Types of Links., Search Engine Result Page (SERP).

Chapter 2: HTML Structure, Semantic Errors and Validation, Promozseo-php-aarow, Understanding basic HTML Structure for SEO., HTML Elements & attributes., Understanding HTML Structural & Semantic Errors., HTML validation., CSS validation., Importance of W3C Validated websites.

Chapter 3: Keyword Research & Analysis, promozseo-php-aarow, Importance of keywords (keyword phrase / search query) on Search Engine Optimization., Long tail keywords., Geo specific keywords., Google Ad Words Keyword Planner Tool., Keyword Efficiency Index (KEI)., KEI importance and finding KEI for all keywords., Latent Semantic Indexing keywords or LSI., LSI research using Google & Uber Suggest., Over on page optimization & keyword density., Keyword Stuffing & Black hat SEO practices.

Chapter 4: On page SEO Techniques, promozseo-php-aarow, Page Title optimization., Meta Description optimization., Meta Author, Robots optimization., Meta Viewport, Geo Tags optimization., Header (H1 to H6) optimization., Content optimization., Keyword placement & Strong & Emphasis tags., SEO friendly URL optimization., Search engine optimized Breadcrumbs., Anchor Text & Link Title optimization., Inner Linking & Outbound Linking., Site Image optimization., Search engine friendly website structure & layout., Website Footer optimization., CSS & Java script optimization., Black-hat, Grey-hat on page SEO techniques & how to fix.

Chapter 5: Rich Snippet Markup – Structured Data, promozseo-php-aarow, Introduction to Structured Data., Why Structured Data is important in SEO., Types of Structured Data., Schema, the universal Structured Data., Basic Schema implementation., Advanced & Nested Schema implementation., Structured Data or Schema testing.

Chapter 6: Google Search Console (Google Webmaster), Google Analytics (GA) and Bing Webmaster, promozseo-php-aarow, Basics of Google Search Console (Google Webmaster)., Integrating Google Search Console (Google Webmaster) with a website or blog., In-depth understanding of Google Search Console (Google Webmaster)., Microsoft Bing Webmaster integration process., In-depth understanding of Bing Webmaster., Introduction to Google Analytics., Integrating Google Analytics with a website or blog., SEO data analysis using Google Analytics., SEO reports from Google Analytics.

Chapter 7: Blogging and SEO, promozseo-php-aarow, Introduction to blogging., Setting up a Blogger (Google) or WordPress blog., Major WordPress SEO Plugins., WP Super Cache Plug-in for website speed optimization., WordPress Yoast SEO Plug-in., Effective and White-Hat WordPress SEO., Optimization of a Blog for SEO., Optimization of blog articles or posts., Integrating a blog with a website., Why blogging is important for SEO and lead generation.

Chapter 8: Competition Inbound Link Analysis, promozseo-php-aarow, Introduction to Inbound or Backlink analysis., How to analyze inbound links., Free back link analysis tools., MOZ Open Site Explorer for backlink analysis., SEO Profiler for backlink analysis., Other backlink analysis tools like AHREFS etc., Manual backlink analysis techniques using Google., Google Operator Search.

Chapter 9: Off page SEO Techniques, promozseo-php-aarow, What is inbound link or back link., Importance of backlinks Search Engine Optimization., Ethical & unethical link building., Types of backlinks., No follow & do follow links & how they work., Importance of contextual links & risks of non-moderated links., Importance and effects of do follow links from authority websites., Anchor-text management., Types of anchor-texts., Concept of Page Rank (PR), Domain Authority (DA), Page Authority and Trust Flow (TF)., How to increase PR & DA., .EDU, .GOV & .ORG link building., DMOZ site submission & guidelines., Directory submissions & things to remember., Back links from business directories., Social Bookmarking backlink building., Article submission sites and link building., Niche blog searching., Guest blogging and things to remember., Relevant blog commenting & link building., Classified backlinks., Press Release writing, submissions & things to remember., What is Alexa & how to increase Alexa ranking., Content marketing basics., Web 2.0 backlink building., YouTube optimization., Backlinks from video submissions., PowerPoint & other sharable documents submissions & link building., Question Answer sites – QA backlinks., Social link building., Google Plus (+) links.

Chapter 10: Local SEO, promozseo-php-aarow, Introduction to Local SEO., Google My Business (Google Places) business listing., Bing Local business listing., Understanding citation., Why consistent NAP is important., Foursquare, Yelp, Hot frog & other major business directory listing., Citation building with consistent NAP., Importance of business reviews on Local SEO.

Chapter 11: Advanced and Technical SEO, promozseo-php-aarow, Website loading speed optimization., Minified CSS (.css), minified Java script (.js) & CSS Sprite., Minimizing HTTP calls., Gzip activation & CDN (Content Delivery Network) management., Responsive web design and effects on SEO and mobile optimization., Search Engine friendly URL rewriting techniques with .ht access., Importance of URL Redirection & why / when it is required., 301 permanent redirection & 302 temporary redirection., Difference between 301 redirection & 302 redirection & how to implement., Understanding canonicalization., Rel Canonical tag., Cannibalization issue & how to fix., 404 broken link analysis & redirection., Custom 403, 404 error page creations., Sitemap file., RSS file., Robots.txt file., Link cleaning & Google Disavow tool.

Chapter 12: Google Algorithms, Website Audit and Site Recovery, promozseo-php-aarow, Google algorithm updates., Google Panda (Content) updates., Google Penguin (Link) Updates., Google Penguin Real-Time update., Google Hummingbird (Search Queries) updates., Google Rank Brain Algorithm Update., Google Pigeon (Local) updates., Google EMD (Exact Match Domain) updates., Google Mobile Usability update., Google Accelerated Mobile Page (AMP) Update., Complete website analysis and audit techniques., Site audit using SEO tools.

Duration : 90days – Training Course